Ira Baseman – Medium

Ira Baseman

Reuse is Personal

By now, you may have probably grown numb to the repetition of the same information. How many times have you heard that the fashion industry…

May 30, 2021

Reuse is Personal

May 30, 2021

THE EMPIRE TAKES BACK — Propelling the Fashion Industry into the Circular Economy

British MPs are the latest governmental officials to challenge the fashion industry to take action against a ”throwaway culture” that is…

Nov 27, 2018

THE EMPIRE TAKES BACK — Propelling the Fashion Industry into the Circular Economy

Nov 27, 2018

Published in
Vunela

HEART AND SOLE

Anyone who has laced up a pair of Chucks or a feather weight pair of running shoes knows the feeling that they are doing well for their…

May 12, 2018

HEART AND SOLE

May 12, 2018

Published in
Vunela

Recycling = Loyalty

Brands that make recycling simple and rewarding are building lasting value with their customers. Time to declare this as a true fact. We…

Mar 17, 2018

Recycling = Loyalty

Mar 17, 2018

INSPIRED BY A TRUE STORY

Your customer’s true stories around brand engagement are increasingly more impactful to your brand value than any direct marketing. More…

Jan 2, 2018

INSPIRED BY A TRUE STORY

Jan 2, 2018

MAY I HAVE YOUR NAME PLEASE?

If you have ever ordered a special coffee drink at your local Starbucks, you will surely be greeted with the question, “May I have your…

Nov 10, 2017

MAY I HAVE YOUR NAME PLEASE?

Nov 10, 2017

Use Your Imagination…

Once upon a time…”

Nov 7, 2017

Use Your Imagination…

Nov 7, 2017

Recycle and Win a Nobel Prize

Last week, the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 was awarded to Richard H. Thaler “for his…

Oct 18, 2017

Oct 18, 2017

NATURE’S EXAMPLE OF CIRCULARITY

Fall leaves; a reminder of the simplicity and grandeur of circularity in our natural world.

Oct 14, 2017

NATURE’S EXAMPLE OF CIRCULARITY

Oct 14, 2017

Millions of Smiles

There is nothing more exciting to me than the path we are on and the anticipation of disrupting the ancient industry of clothing recycling…

Sep 30, 2017

Millions of Smiles

Sep 30, 2017

Ira Baseman

Ira Baseman

Inveterate entrepreneur, passionately curious and determined to bring new thinking and results to old problems and industries.

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