Reuse is Personal

Ira Baseman
2 min readMay 30, 2021

By now, you may have probably grown numb to the repetition of the same information. How many times have you heard that the fashion industry is one of the biggest polluters in the world, and that twenty-six billion pounds of clothing and textiles pile up in landfills each year — 95% of which could have been re-worn or repurposed? And, you probably know that in the US, under 14% of clothing is recycled, and most new clothing is discarded within one year of…

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Ira Baseman

Inveterate entrepreneur, passionately curious and determined to bring new thinking and results to old problems and industries.