Use Your Imagination…

Once upon a time…”

When you think about what inspires, motivates and resonates in the human spirit, the message is often carried in a good story. Whatever the source, a good story is a treasure that we carry with us and, if we are generous, we share. Every time a good story is retold, it matters to the storyteller and the audience. It is a human tradition that is timeless. Beyond the individual impact, however, a good story can impact a community and inspire action to effect real change. Done right, this is the key to embracing all participants in a common goal and to create the opportunity for others to retell that story along the way. As we have all learned since an early age, storytelling can be compelling, captivating and enriching and entirely portable. A good story can be passed on and delivered far and wide without a piece of paper or a set of rules. More important, if the story is told and retold, the principles are simply a part of that story and the retelling allows others to breathe new life into those messages while spreading the word. Stories keep our attention and they are adaptable and allow for continuation and adaption. Everyone loves a good story.

The story of the #reusemovement was sparked by a simple idea; the idea that we can transform recycling by a simple act. We aspire to connect the positive consequences of recycling a pair of shoes with the reuse of those shoes by…